Championship (England)
Norwich Host West Brom at Carrow Road
Aug 15, 2026, 2:00 PM UTC
FTNorwich 1 - 2 West Brom
Team Strength Comparison
Match Analysis
Norwich and West Brom are evenly matched on raw strength ratings—both at 42 overall—yet reveal divergent profiles. Norwich edges in attack (47 vs 39) and dominance (42 vs 40), but West Brom's defense is markedly superior at 61 to Norwich's 45. Consistency strongly favours West Brom (28 vs 16), while Norwich's drama rating of 73 signals volatile performances. The market decisively backs Norwich at 48% implied probability versus West Brom's 25%, a 23-point gap that aligns with Norwich's attacking advantage and recent head-to-head dominance. However, this confidence appears tempered by Norwich's brittle consistency and West Brom's current form: West Brom have won five consecutive matches against Norwich's mixed WDLWD sequence. The recent record reinforces the market lean toward Norwich—three of the last five meetings were Norwich victories, including a 5-0 demolition—yet West Brom's defensive solidity, superior consistency rating, and hot streak suggest they are undervalued relative to both their structural qualities and momentum.
An objective read of long-term data and odds — not a prediction or betting advice.
Metric by metric
Norwich · West Brom — a longer bar means a higher rating (0–100).
10-season trends
Both clubs on one continuous scale — a promoted club's climb shows as a smooth rise, not a break.
Odds Analysis & Market Prediction
With each bookmaker's margin removed, the market makes Norwich the favourite at 48%. 21 of 21 bookmakers agree.
Fair win probability
Average bookmaker margin 6.3%.
Archived Aug 15, 2026, 01:00 PM UTC
Pre-Match Odds Comparison · Norwich vs West Brom
| Book | Home | Draw | Away |
|---|---|---|---|
| Smarkets | 2.08 | 3.60 | 4.00 |
| Betfred (UK) | 2.00 | 3.50 | 3.75 |
| Betfair | 2.08 | 3.65 | 4.00 |
| Betfair Sportsbook | 1.95 | 3.40 | 3.90 |
| Paddy Power | 1.95 | 3.40 | 3.80 |
| Sky Bet | 1.95 | 3.50 | 3.80 |
| Unibet (UK) | 1.98 | 3.50 | 3.75 |
| William Hill | 2.00 | 3.30 | 3.50 |
| 888sport | 2.00 | 3.30 | 3.50 |
| BoyleSports | 1.87 | 3.40 | 3.60 |
| LeoVegas | 2.00 | 3.50 | 3.75 |
| Virgin Bet | 1.87 | 3.30 | 3.80 |
| Grosvenor | 1.89 | 3.40 | 3.80 |
| LiveScore Bet | 1.85 | 3.40 | 3.80 |
| Casumo | 1.91 | 3.45 | 3.85 |
| Bet Victor | 2.00 | 3.50 | 3.70 |
| Coral | 1.95 | 3.50 | 3.80 |
| Ladbrokes | 1.95 | 3.50 | 3.80 |
| Betano (UK) | 2.00 | 3.50 | 3.70 |
| Betway | 1.95 | 3.50 | 3.60 |
| Matchbook | 2.10 | 3.65 | 4.00 |
Moneyline captured before kickoff — historical reference only. 21+
Head-to-Head Record
| FA Cup · Round of 32 | 2026-02-14 | Norwich 3-1 West Brom | W |
| Championship · Regular Season - 28 | 2026-01-20 | West Brom 0-5 Norwich | W |
| Championship · Regular Season - 8 | 2025-10-01 | Norwich 0-1 West Brom | L |
| Championship · Regular Season - 39 | 2025-03-29 | Norwich 1-0 West Brom | W |
| Championship · Regular Season - 16 | 2024-11-23 | West Brom 2-2 Norwich | D |
| Championship · Regular Season - 28 | 2024-01-20 | Norwich 2-0 West Brom | W |
| Championship · Regular Season - 24 | 2023-12-26 | West Brom 1-0 Norwich | L |
| Championship · Regular Season - 45 | 2023-04-29 | West Brom 2-1 Norwich | L |
| Championship · Regular Season - 11 | 2022-09-17 | Norwich 1-1 West Brom | D |
| Championship · Regular Season - 27 | 2019-01-12 | West Brom 1-1 Norwich | D |
| Championship · Regular Season - 2 | 2018-08-11 | Norwich 3-4 West Brom | L |
| Premier League · Regular Season - 31 | 2016-03-19 | West Brom 0-1 Norwich | W |
| Premier League · Regular Season - 10 | 2015-10-24 | Norwich 0-1 West Brom | L |
| League Cup · 3rd Round | 2015-09-23 | Norwich 3-0 West Brom | W |
| Premier League · Regular Season - 33 | 2014-04-05 | Norwich 0-1 West Brom | L |
| Premier League · Regular Season - 15 | 2013-12-07 | West Brom 0-2 Norwich | W |
| Premier League · Regular Season - 37 | 2013-05-12 | Norwich 4-0 West Brom | W |
| Premier League · Regular Season - 18 | 2012-12-22 | West Brom 2-1 Norwich | L |
| FA Cup · 4th Round | 2012-01-28 | West Brom 1-2 Norwich | W |
| Premier League · Regular Season - 21 | 2012-01-14 | West Brom 1-2 Norwich | W |
Recent Form — Home & Away
Norwich — Home
- 2026-08-08Norwich vs Milton Keynes Dons 4-1
- 2026-08-04Norwich vs Cambridge United 0-0
- 2026-08-01Norwich vs Osasuna 1-2
- 2026-07-11Norwich vs Colchester 0-0
- 2026-07-04Norwich vs King's Lynn Town 2-0
- 2026-04-25Norwich vs Swansea 1-1
- 2026-04-21Norwich vs Derby 2-1
- 2026-04-11Norwich vs Ipswich 0-2
- 2026-04-03Norwich vs Portsmouth 1-1
- 2026-03-14Norwich vs Preston 2-0
- 2026-03-11Norwich vs Sheffield Utd 2-1
- 2026-02-25Norwich vs Sheffield Wednesday 2-0
- 2026-02-21Norwich vs Birmingham 1-2
- 2026-02-14Norwich vs West Brom 3-1
- 2026-02-07Norwich vs Blackburn 2-0
- 2026-01-26Norwich vs Coventry 2-1
- 2026-01-11Norwich vs Walsall 5-1
- 2026-01-04Norwich vs Stoke City 0-2
- 2025-12-29Norwich vs Watford 0-1
- 2025-12-26Norwich vs Charlton 1-0
Norwich — Away
- 2026-07-25Fulham vs Norwich 0-2
- 2026-07-22AFC Wimbledon vs Norwich 0-0
- 2026-07-17FC ST. Gallen vs Norwich 0-3
- 2026-05-02Hull City vs Norwich 2-1
- 2026-04-18Bristol City vs Norwich 2-4
- 2026-04-06Millwall vs Norwich 1-2
- 2026-03-21Charlton vs Norwich 0-1
- 2026-03-18Southampton vs Norwich 1-0
- 2026-03-08Leeds vs Norwich 3-0
- 2026-02-28Leicester vs Norwich 0-2
- 2026-02-10Oxford United vs Norwich 0-3
- 2026-01-31Middlesbrough vs Norwich 1-0
- 2026-01-20West Brom vs Norwich 0-5
- 2026-01-17Wrexham vs Norwich 1-2
- 2026-01-01QPR vs Norwich 1-2
- 2025-12-20Preston vs Norwich 1-1
- 2025-12-09Sheffield Utd vs Norwich 1-1
- 2025-12-06Watford vs Norwich 3-2
- 2025-11-22Birmingham vs Norwich 4-1
- 2025-11-05Sheffield Wednesday vs Norwich 1-1
West Brom — Home
- 2026-07-17West Brom vs Bromley 4-1
- 2026-04-25West Brom vs Ipswich 0-0
- 2026-04-21West Brom vs Watford 3-0
- 2026-04-10West Brom vs Millwall 0-0
- 2026-04-03West Brom vs Wrexham 2-2
- 2026-03-14West Brom vs Hull City 3-0
- 2026-03-11West Brom vs Southampton 1-1
- 2026-02-24West Brom vs Charlton 1-1
- 2026-02-21West Brom vs Coventry 0-2
- 2026-02-07West Brom vs Stoke City 0-0
- 2026-01-20West Brom vs Norwich 0-5
- 2026-01-16West Brom vs Middlesbrough 2-3
- 2025-12-29West Brom vs QPR 2-1
- 2025-12-26West Brom vs Bristol City 1-2
- 2025-12-12West Brom vs Sheffield Utd 2-0
- 2025-11-29West Brom vs Swansea 3-2
- 2025-11-26West Brom vs Birmingham 1-1
- 2025-11-08West Brom vs Oxford United 2-1
- 2025-11-01West Brom vs Sheffield Wednesday 0-0
- 2025-10-18West Brom vs Preston 2-1
West Brom — Away
- 2026-08-08Rotherham vs West Brom 1-4
- 2026-08-01Peterborough vs West Brom 0-2
- 2026-07-25Shrewsbury vs West Brom 1-4
- 2026-07-11Sheffield Wednesday vs West Brom 0-3
- 2026-05-02Sheffield Wednesday vs West Brom 2-1
- 2026-04-18Preston vs West Brom 0-2
- 2026-04-06Blackburn vs West Brom 0-0
- 2026-03-21Bristol City vs West Brom 0-1
- 2026-03-07Sheffield Utd vs West Brom 1-1
- 2026-02-28Oxford United vs West Brom 2-1
- 2026-02-14Norwich vs West Brom 3-1
- 2026-02-10Birmingham vs West Brom 0-0
- 2026-01-31Portsmouth vs West Brom 3-0
- 2026-01-23Derby vs West Brom 1-1
- 2026-01-05Leicester vs West Brom 2-1
- 2026-01-01Swansea vs West Brom 1-0
- 2025-12-20Hull City vs West Brom 1-0
- 2025-12-09Southampton vs West Brom 3-2
- 2025-12-06QPR vs West Brom 3-1
- 2025-11-22Coventry vs West Brom 3-2